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Voyage MIA names Entrepreneur Melissa Weinberg as a Palm Beach Inspiring Story

Meet Melissa Weinberg of Melissa Weinberg Tanning and Beauty in Palm Beach

Voyagemia Staff

Today we’d like to introduce you to Melissa Weinberg.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was in the financial industry for most of my career. I always wanted to do something in the beauty industry and since I had experienced skin cancer I felt that spray tanning was the perfect fit. I started spray tanning in 2009 as a part-time mobile spray tan artist. I worked nights and weekends 7 days a week building my company. It took a few years of hard work but I have built my business into a top leading brand in the Sunless beauty industry & regarded as a top Spray tan expert in my field.

I worked on formulating my own product line and in 2014 I introduced my professional line of self-tanning products called Perfect Glow Sunless™. My professional and retail products are used and sold by countless salons, spas and spray tan artists worldwide. I also run my local business Melissa Weinberg Tanning and provide custom airbrush tanning services in the Palm Beach area.

Sunless education is important to me and I founded the Perfect Glow Spray Tan Academy. My academy is top rated and I train spray tan professionals on how to start their own spray tan businesses and improve their skills. I also travel across the US hosting classes as well as in South Florida and offer an online class as well.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any entrepreneur, I had to overcome many struggles. One was working 2 jobs and trying to do a career change at the age of 39. Working 7 days a week was not easy while trying to juggle home life but I knew it had to be done and also wanted my salary from my full-time job to fund the creation of my product line.

Eventually, I left the creature comforts of the corporate world (Like a weekly paycheck and full benefits and 401k).

I also handled every aspect of my business for a very long time. Scheduling and spray tanning clients on the service side and on the manufacturing side I did whatever I could to save money. I did my website designs, set up my E-commerce store, and everything from Purchasing, marketing, social media management, sales, customer service and even today I still personally ship all orders.

But I continue to grow and now have added on sales managers and trainers for my brand.

Alright – so let’s talk business. Tell us about Melissa Weinberg Tanning and Beauty – what should we know?
I am known as the South Florida spray tan expert & I provide custom airbrush tanning on the Palm Beaches. As a company, I am most proud of a few things. First is my product line that I created as a female entrepreneur in her 40’s. I am proof that you are never too old to follow your dreams and can rinse up from starting a brand from scratch without investors or a ton of capital with good old fashion smarts and hard work

All of my products are based off organic and natural ingredients, Paraben free, gluten free, Vegan and cruelty-free. (I am part of PETA Beauty without bunnies program.) My products are truly odorless and there is no foul spray tan smell or heavy scent to mask chemicals as found in many other products on the market.

What also sets me apart is that I truly care about my spray tan clients and have top reviews. When someone comes in for a tan they are going to get a truly personalized experience form someone who cares. I customize the color based on their skin tone and educate them on safe sun. Since I am also an educator I make sure that the spray tan application is precise and the color is flawless. My tans last up to 9+ days and I even offer a rapid option where the client can rinse off in just 1-4 hours!

For my professional salon beauty pros, I strive to give the best service available. and my customer service & products are top rated in the sunless beauty industry. My products were used on the Superbowl 50 Carolina Topcat cheerleaders by their spray tan provider and most recently my spray tan solution was used on Jlo! She was spray tanned by Fabiola the owner of Sobe tan in Miami who exclusively uses my product line.

Is there a characteristic or quality that you feel is essential to success?
Staying humble. No matter how much success I continue to achieve I will never forget where I came from. I am truly grateful for my spray tan clients supporting me and choosing my services these past years.

As a beauty brand, I feel that customer service is a lost art and I strive to go above and beyond for my customers. I treat them with fairness and appreciate everyone who places an order. My customers are not just a number to me. I am available 7 days a week to help them with anything they need.

For my retail self-tanning line, I feel educating the public in the benefits of safe tanning is important and offering them a salon quality line is important to me. There are many cheap tanning products out there loaded with chemicals with sub-par results and turning people that dreaded orange. I am happy to offer a true salon quality product. It is my same professional spray tan formulations but for home use.

Contact Info:

    

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Perfect Glow Sunless Featured Business Owner

It gives me great pleasure to introduce Michele Rivera as our December featured business owner. She is a Perfect Glow Spray Tan Academy graduate and has been working hard to grow her company.  We love seeing our students achieve success and are looking forward to seeing all the great things ahead for Michele!

Name of salon: Radiant Glow

 

Years in Business: Less than a year

 

Location: Portsmouth, Rhode Island

 

What made you start a sunless tanning business and how long? What made you want to start your business? 
I’ve always had an entrepreneurial spirit. I recently left the design and marketing industry after 17 years. I did some research on the sunless industry, it’s minimal to start-up and it’s something you can start off part-time and grow.

 

What do you feel has been a big part of your success? 
I genuinely love making my clients feel good. I’m very down-to-earth so I am able to make my clients feel comfortable when they are in my tent. They are vulnerable standing there in the nude (or close to it) and are 100% trusting you’ll make them look great. You must show them they can be totally relaxed with you and they can rest assured they are getting the best spray tan from you. You have to be a ‘people-person’ in this industry. I love meeting new clients growing relationships with my existing clients.

 

What is your favorite part of being a spray tanner? 
No doubt, the smile I see on my clients faces after my clients leave the tent and go look in the mirror … it’s the best! They feel so good, love their tans and I know I did my job – I love empowering people with self-love!

 

What was an example of a challenge of being a business owner that you had to adapt to? 
Finding effective advertising channels. I’m currently adverting across a lot of different mediums. I’m tracking them to see where my clients are coming from so I can see which ones produce ROI (return on investment). That’s key, I’m sure every market is different and everyone has they own niche in tanning, you’ll know what works for you after some time, but you must experiment and evaluate.

 

What is an example of a marketing tactic that you found successful to increase your business?
 We all know that a referral is the best way to gather new business. There a few gracious clients that I work with that help me to spread the word on my business and in turn I give them discounts on their spray tans. Word-of-mouth is always going to be number one way to build your clientele.

 

What suggestions do you have for other techs in the industry that have worked well for you?
I have an electronic consent form. Along with providing necessary details in the form I ask them to provide how they heard about me, this way I can see what channels of my advertising have been effective, it’s very useful to me. As a new business, I need to constantly evaluate what source my clients are coming from, that way I can continue to market in a way that is beneficial to my business and cost-effective for my budget.

 

Where do you see your business a year from now? Are you looking to expand your business?
 Absolutely, I want to expand my business or I wouldn’t be doing this! I will continue to network with local businesses, I feel it’s a better strategy to work with partners than be a standalone island. Again, this is goes back to my referral strategy. The more people that know about me and my business, the more my business will grow. I’d like to add more retail to my business but it’s not in the budget right now, I’m hoping to expand on that next year.

 

What is your favorite Perfect Glow Product?
 I love the Rapid solutions! Not only are the colors absolutely Perfect (pun intended) but the convenience of rinsing after a short time is so ideal for my clients. Evening appointments are popular and my clients love that they can rinse before they go to bed, never have to worry about messing their sheets and wake up in the morning with a beautiful, developed tan!

 

What do you like to do in your free time? 
Absolutely no doubt spending it with friends and family! I have two small children, come from a large family and live in a fun community where there are events going on almost every weekend and we like to attend as many as we can. Also, I live on a bike path that runs along the coastline that I live on, it’s absolutely gorgeous and we love to take bikes rides on it  — I pinch myself every time that I get to live here. For alone time, I like to pamper myself, a tan, a pedicure, a massage, a facial, I love it all and it always makes me feel better.

 

Thank you Michele for taking the time to share your great tips and we are happy to have you as part of the Perfect Glow community. Here are some Radiant Glow clients (with their beautiful Perfect Glow color) Keep up the fantastic work.

 

 

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Spray Tan Training Fun on the Road!

Who says that learning can’t be fun?  We’ve been having a great time at our Perfect Glow Spray Tan Academy training classes!
Over the past few weeks, I’ve been on the road with Perfect Glow Spray Tan Academy training program. In that time, I’ve had the pleasure to host spray tan training sessions in New Orleans, Louisiana, and Dallas.  Getting to meet many people from all over the country is one part of this job that I love love so much.  I know that the relationships we formed will continue to thrive for a long time to come!
Perfect Glow Spray Tan Academy: New Orleans

What makes our Academy different? Well, for starters, we provide attendees with specialized attention. I believe in having a great student-to-instructor ratio for my sessions. This ensures everyone gets the attention that they deserve. This is why I’m joined by my trainers whenever I do classes on the road. In New Orleans, I was joined by trainers Rachel Jenkins and Lisa Tobiason.  Together, we provided these lovely ladies with their spray tanning certifications.

Teaching the tricks of the trade to students in Louisiana. They did fantastic!

 

NOLA attendee Deana Byers said that she loved the Perfect Glow Spray Tan Academy course. Deana added, “Melissa and her trainers made sure we were fully informed on all aspects of the business.  The hands-on training was more than I expected.” Deana said she’d recommend Perfect Glow Spray Tan Academy to any sunless technician. “Thank you, Perfect Glow Sunless for the great training!” she added.

Perfect Glow Spray Tan Academy: Dallas
In Dallas, I was joined by Whitney Kelly, one of my Texas Instructors. This group featured students of various skill levels.  Some attendees were beginners while others had existing spray tan/beauty businesses.  Everyone seemed thrilled with the training.  I also provided the experienced spray tanners with some basic contour skills & an extra special technique. They’ll wow their tanners with these Perfect Glow techniques!

 Susan with Joseph from Greensboro NC

Why Choose Perfect Glow Sunless Spray Tan Certification?
For starters, my trainers and I are actually spray tan techs. Who better to train you than someone who does this on a daily basis?  We understand what occurs on all ends of the business. This makes my team qualified to discuss real situations from our personal experiences.
Who Can Benefit from a Perfect Glow Sunless Certification?
Anyone and everyone who wants to earn a living offering sunless tanning services. Our program is for those who are new to sunless tanning as well veteran sunless tanning pros. It also helps anyone looking to add spray tanning to their service menu. We’ve had a mix of students at all our spray tan classes and everyone has benefited from these sessions in some way.
Facebook Groups Are Not Spray Tan Training!
Are you on 20 different Facebook groups? They are wonderful support tools, but it’s no substitute for proper spray tan training! If Facebook is all you’ve done, it’s time to consider some formal training. Don’t get left behind just trying to wing it. Time is money, and trying to learn your trade on Facebook forums won’t fatten up your bank account!
Try the Perfect Glow Spray Tan Academy
Have you been thinking about taking a spray tan training class? Or are you looking to start a spray tan business? Here are more reasons why Perfect Glow Spray Tan Academy is an excellent investment in your success.
SIGN UP FOR ONE OF OUR NEXT CLASSES https://learntoairbrushtan.com/

 

Melissa Weinberg is the creator of Perfect Glow Sunless & Melissa Weinberg Tanning & Beauty. A premium luxury line of professional spray tan solution and self-tanning products. Her products are used by countless professional salons and spas and spray tanners. She is also a South Florida spray tan expert and offers online and in person spray tan training via the Perfect Glow Spray Tan Academy.  For more course information visit http://learntoairbrushtan.com.

 

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Why can you turn orange from a spray tan?

 

I’ve been spray tanning South Florida residents, and visitors since 2009. I get many new clients that are nervous & the number one question that they ask me is “will I turn them orange?”  Unfortunately many have had a bad experience in another salon so of course I understand why they are a little scared.

So that brings us to the most popular question (and misconception about spray tanning) Why does someone turn orange from a spray tan ?

Well it is from one of these reasons or a combination of all of them.

1) Using a salon tech or spray tanner not properly trained or being educated or confident on the products they are using . Or they choose a color way too dark for your skin tone. (Someone with Nicole Kidman skin can not be sprayed with the same color Jlo would , nor could they ever get the same results ) Many inexperienced spray tan techs will just give the client what they want without trying to explain how the process works. Especially with first time tanners. I personally start out conservative to make sure the solution works well with their skin tones, and we can always go darker the next session. 

2) A tech just blasting you with solution due to not knowing a proper gun setting & over spraying you (causing over saturation to your skin).

3) The salon is using a cheap solution to save a few bucks (I see it all the time ) & is made with with poor quality or even synthetic dha! (the active ingredient)
I created my own Perfect Glow Sunless spray tan formulas. It’s used by salons & spas worldwide & is a superior product ! The dha I use is the purest formulation available & my solutions have top shelf ingredients ! It may not be the cheapest but you get what you pay for.

4) This where the client comes in to the equation: Not using the right skincare products after they get a spray tan. This messes with body ph which can turn the tan brassy / orange even a few days after getting sprayed !

It’s important that salons get the best training available and that consumers choose a top professional and listen to the salons aftercare product recommendations.

My Melissa Weinberg Tanning & Beauty line was created by me specifically for the best at home tanning products and that will work the best with sunless tanning to give you the best post tan  & optimal results.  Remember that using cheap drugstore products result in subpar results.

 

 

Melissa Weinberg is the creator of Perfect Glow Sunless & Melissa Weinberg Tanning & Beauty. A premium luxury line of professional spray tan solution and self-tanning products. Her products are used by countless professional salons and spas and spray tanners. She is also a South Florida spray tan expert and offers online and in person spray tan training via the Perfect Glow Spray Tan Acedemy. For more course information visit http://learntoairbrushtan.com.

 

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Tips to build a beauty portfolio

best spray tan solution

By Melissa Weinberg – Perfect Glow Sunless Inc

I am sure that you have all heard the old saying “A picture is worth 1000 words” Well that being said I am going to discuss tips on how to build a client portfolio. This blog is geared towards sunless tanning but my principles can be applied to many different industries.

Especially for spray tanning having good client pictures is crucial and will help potential clients take that step to book a session. Let’s face it, a common fear for new spray tan clients is that you are going to turn them orange. If I had a dollar for every time I get asked that question I could probably retire ( Just kidding. Well maybe I could book a luxury cruise)

So that being said beautiful pictures of your work can help alleviate that fear. I cannot stress enough that a beautiful portfolio showcasing your flawless tans will help bring in business. I always ask new clients how they heard about me. Most say from my website and that they loved the pictures I had posted (along with reviews but that topic is for another blog)

I see all sides of the spectrum. I get contacted by many new beauty professionals expressing frustration that they have difficulty getting client photos. Then I see many with tons of photos.

Spray tanning is a little different compared to a makeup or hair. Those professionals in many cases can fortunately snap a pic of the finished face or hair whereas a spray tan needs to have time to develop in order to see “true” results. Also being that many spray tan clients are in a bikini, undies or even their birthday suit at their appointment  many are shy to have their picture taken at the actual session. Even though many clients say they will send a picture once the tan has developed the fact is that life gets in the way and many forget.

So here are some helpful tips to help you build your portfolio:

Many clients think that you want a bikini pic. I always stress that I would love to see any pic and it of course does not have to be a bikini pic. Even if it is a picture of them at the dinner table I would love to see!

  • Let’s face it, if you have a busy day or night sometimes you just feel tired and worn out. When backtracking you may honestly forget the reason why your client came in for the spray tan (wedding, graduation, trip, and birthday) and you can get so busy that you forget to follow up. So to help with this, I recommend having a good old fashion pad and paper close by (or many times I make notes next to my client on my iPhone calendar at their session) When they come in I notate the occasion for them getting their spray tan ! This is so simple and makes such a big difference.
  • The next day when I plan my day, I set up a follow up task in the future to contact those client when I know they should have some pictures. I like to email them but you do what you are most comfortable with ( phone, text etc)
  • Are you fb friends? Ask them if they wouldn’t mind if you took some pictures that they are going to post on their page ( Many say yes and it takes the burden off of them for having to remember to send it to you)
  • If the tan was for an event like a wedding many clients think that you just want the professional photos. I always let them know that in the meantime it would be truly appreciated if they can send you some good ones that they took before the pro ones come in.
  • If it is a wedding or formal event ask them who the MUA and photographer is. Many photographers post the pics quick in their blog and if you have the client permission you can always contact the photographer or MUA directly asking if you can share them (Remember as a professional courtesy never remove the other professionals watermark)

Ok! So you applied these principles and now you are rocking & rolling and the pics are flowing in looking great! But….what’s those that have that filter?

When a client sends you a pic ask them not to please not use a filter! In tanning many times a filter can make the tan look orange or yellow when it really wasn’t. If they use a filter and it is altered it is not worth posting. Remember…A bad pic can do more harm than no pic in this case.

Another important element is lightning. I see many spray tan professionals use a camera or cell phone were the flash makes the tan look brassy etc. Always make sure that you are talking your pics in good lighting. If your salon has colored walls (pink for example) that can throw off the lighting. Try to have an area where you can have a neutral backdrop to help the photos look as good as possible.

When you do get the pictures in, before you post it is always a good idea to watermark them whenever possible & I can’t stress this enough!! Unfortunately I have seen many people on instagram stealing other salons work (and it has happened to me as well- totally NOT COOL btw)  For the IPhone an app that I recommend is Ezy Watermark but there are plenty of other ones as well.

So I hope these tips can help you and your portfolio continues to grow.

Happy Tanning – xo Melissa

Melissa Weinberg Tanning

 

 

 

 

 

 

 

Melissa Weinberg is the creator of Perfect Glow Sunless & Melissa Weinberg Tanning & Beauty. A premium luxury line of professional spray tan solution and self-tanning products. Her products are used by professional salons and spas all over the world. She is also a South Florida spray tan expert and offers spray tan training.

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