Perfect Glow Sunless ™

Best Spray Tan Solution, Self Tanners, Wholesale Spray Solution, Spray Tan Classes & Starter Kits

By

Spray Tan Tips For The Busy Season

By Melissa Weinberg & Susan Brand

We all love the revenue of busy season but also know that it can get very hectic. So to help ensure that your busy season flows smoothly here are some helpful tips from Perfect Glow Sunless:

1) Do a business analysis. Review your sales numbers from your busy season last year, (and possibly the one before that if you were in business) and see if your numbers increased. Measure how many clients you had, how many times they came and what the average sale was.

2)  Review what steps you can implement to increase even more revenue and set sales goals for you and your staff. For example:

  • How many people purchased aftercare
  • How many packages did you sell?
  • Did you try to close the next sale at their session by asking them to book their next appointment before they left?

Try to also come up with some retention programs (Such as punch cards) and work to cross sell aftercare.

3) Evaluate what you could have done differently to increase your sales and set sales goals. Understand the seasons in your business and focus on the heavier times to possibly get you through some of the slower times.

4) Constantly manage your inventory. Schedule a time at least 2x a week for you or a staff member to be responsible for inventory control. If you employ more than 1 person if you do not assign specific tasks then many just think that “someone else” is taking care of it.  We see many spray tan artists fail to manage their stock and get into a panic when they fall low on solution so don’t let that happen to you. This is the time to think about Halloween events, Thanksgiving holidays, Sorority events and many people that are going to be traveling and dont want to show up pale & more. Spray tanning is notorious for being a last minute beauty treatment and many customers try to schedule same day services or walk ins. So you should always be prepared for last minute customers.

(Plus with Perfect Glow Sunless when you order in bulk you get a quantity discount off 3 or more quarts of solution & free shipping over $200 in the US so it pays to stock up!)  You save on product and shipping cost & reduce shipping delays during the holidays.

5) Take time to refresh! This is a great time to brush up your website, fix links that might not work, add new client pictures and your 5 star reviews. If your branding is outdated then refresh your look.  Make sure you have enough marketing materials that are up to date with all of your current services and pricing. Vistaprint is always a great site with discounts to refresh your rack cards and marketing materials.

6) Work on your marketing efforts! You should always be spreading the word about your business and here are some ways to do this:

  • Leave business cards wherever you go and be consistent with this throughout the year.
  • Look into doing a press release to be distributed in your local area and that you can use for marketing.
  • Create events & team up with some other vendors to make it a fun experience. We all have clients that love to shop so this time around the holidays would be a perfect time to get some plans into motion.
  • Design a beautiful FALL basket with your favorite aftercare & fall products (think Pumpkin spice candles) add in some Starbucks or local coffee house gift cards. This is GREAT giveaway to post on social media and to ask your clients to  share your page & promote your spray tan business for a chance to win. Holidays are also a perfect time to make a first impression on new clients so dress up your studio and offer gift certificates to draw new people in.
  • Word mouth is crucial on social media these days, so make sure your Facebook & Instagram posts are created for your target audience. You might even want to use an automated post app that you can use for Instagram (Such as Later) where you can schedule your posts in advance so your time daily is being focused on getting more clients and making your existing ones even happier!

7) Get rid of old inventory that might be expiring, and bring in FRESH products! Clients notice if that same old bottle has been sitting on the shelf, so clean it up and change up your retail area for a fresher look. Bring some pretty fall props in to draw the customer to your retail area. Department stores do this all the time because it works!

8) If you employ staff members have a meeting to get helpful feedback on what they feel can be improved for the busy season. You might consider hiring some seasonal staff, especially if you are anticipating growth in your business. Even consider cross training your employees, such as an assistant or receptionist that can also go over pre and post tan information & train them to sell aftercare at the checkout process so you are freed up from those items.

9) We have been talking about self-care a lot lately, so make sure you pencil this in! Schedule the time that you need for you or your family for mental recharging and FUN and put it in your schedule. It is absolutely necessary & just as important as keeping clients. Don’t forget the old saying that you can’t pour from an empty cup and your client’s love the best version of you 😉 when you feel good and taken care of you can then give more to your business

This is your time to shine! So Plan ahead and have a clear strategy so your business can thrive this busy season.

Melissa Weinberg is the founder of Perfect Glow Sunless™ a luxury brand of top rated Spray tan solutions and Sunless products. She is also a top spray tan educator in the beauty industry. Her Perfect Glow Spray Tan Academy™ offers various online and hands on
spray tan training courses and spray tan consulting. Her entrepreneurial journey has been featured in Money Magazine, The Huffington Post and other media publications. For more information on her products and the Spray Tan academy please visit Perfectglowsunless.com

Susan Brand is a customer account manager and Senior sunless educator for Perfect Glow Sunless™  She is located in Florida and is the spray tan expert of the Treasure Coast area. Susan is also the owner of Healthy Glow Airbrush Tanning based out of Port Saint Lucie and her spray tan tips were recently published in HGTV

 

 

By

Voyage MIA names Entrepreneur Melissa Weinberg as a Palm Beach Inspiring Story

Meet Melissa Weinberg of Melissa Weinberg Tanning and Beauty in Palm Beach

Voyagemia Staff

Today we’d like to introduce you to Melissa Weinberg.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was in the financial industry for most of my career. I always wanted to do something in the beauty industry and since I had experienced skin cancer I felt that spray tanning was the perfect fit. I started spray tanning in 2009 as a part-time mobile spray tan artist. I worked nights and weekends 7 days a week building my company. It took a few years of hard work but I have built my business into a top leading brand in the Sunless beauty industry & regarded as a top Spray tan expert in my field.

I worked on formulating my own product line and in 2014 I introduced my professional line of self-tanning products called Perfect Glow Sunless™. My professional and retail products are used and sold by countless salons, spas and spray tan artists worldwide. I also run my local business Melissa Weinberg Tanning and provide custom airbrush tanning services in the Palm Beach area.

Sunless education is important to me and I founded the Perfect Glow Spray Tan Academy. My academy is top rated and I train spray tan professionals on how to start their own spray tan businesses and improve their skills. I also travel across the US hosting classes as well as in South Florida and offer an online class as well.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any entrepreneur, I had to overcome many struggles. One was working 2 jobs and trying to do a career change at the age of 39. Working 7 days a week was not easy while trying to juggle home life but I knew it had to be done and also wanted my salary from my full-time job to fund the creation of my product line.

Eventually, I left the creature comforts of the corporate world (Like a weekly paycheck and full benefits and 401k).

I also handled every aspect of my business for a very long time. Scheduling and spray tanning clients on the service side and on the manufacturing side I did whatever I could to save money. I did my website designs, set up my E-commerce store, and everything from Purchasing, marketing, social media management, sales, customer service and even today I still personally ship all orders.

But I continue to grow and now have added on sales managers and trainers for my brand.

Alright – so let’s talk business. Tell us about Melissa Weinberg Tanning and Beauty – what should we know?
I am known as the South Florida spray tan expert & I provide custom airbrush tanning on the Palm Beaches. As a company, I am most proud of a few things. First is my product line that I created as a female entrepreneur in her 40’s. I am proof that you are never too old to follow your dreams and can rinse up from starting a brand from scratch without investors or a ton of capital with good old fashion smarts and hard work

All of my products are based off organic and natural ingredients, Paraben free, gluten free, Vegan and cruelty-free. (I am part of PETA Beauty without bunnies program.) My products are truly odorless and there is no foul spray tan smell or heavy scent to mask chemicals as found in many other products on the market.

What also sets me apart is that I truly care about my spray tan clients and have top reviews. When someone comes in for a tan they are going to get a truly personalized experience form someone who cares. I customize the color based on their skin tone and educate them on safe sun. Since I am also an educator I make sure that the spray tan application is precise and the color is flawless. My tans last up to 9+ days and I even offer a rapid option where the client can rinse off in just 1-4 hours!

For my professional salon beauty pros, I strive to give the best service available. and my customer service & products are top rated in the sunless beauty industry. My products were used on the Superbowl 50 Carolina Topcat cheerleaders by their spray tan provider and most recently my spray tan solution was used on Jlo! She was spray tanned by Fabiola the owner of Sobe tan in Miami who exclusively uses my product line.

Is there a characteristic or quality that you feel is essential to success?
Staying humble. No matter how much success I continue to achieve I will never forget where I came from. I am truly grateful for my spray tan clients supporting me and choosing my services these past years.

As a beauty brand, I feel that customer service is a lost art and I strive to go above and beyond for my customers. I treat them with fairness and appreciate everyone who places an order. My customers are not just a number to me. I am available 7 days a week to help them with anything they need.

For my retail self-tanning line, I feel educating the public in the benefits of safe tanning is important and offering them a salon quality line is important to me. There are many cheap tanning products out there loaded with chemicals with sub-par results and turning people that dreaded orange. I am happy to offer a true salon quality product. It is my same professional spray tan formulations but for home use.

Contact Info:

    

By

Spray Tan Training Fun on the Road!

Who says that learning can’t be fun?  We’ve been having a great time at our Perfect Glow Spray Tan Academy training classes!
Over the past few weeks, I’ve been on the road with Perfect Glow Spray Tan Academy training program. In that time, I’ve had the pleasure to host spray tan training sessions in New Orleans, Louisiana, and Dallas.  Getting to meet many people from all over the country is one part of this job that I love love so much.  I know that the relationships we formed will continue to thrive for a long time to come!
Perfect Glow Spray Tan Academy: New Orleans

What makes our Academy different? Well, for starters, we provide attendees with specialized attention. I believe in having a great student-to-instructor ratio for my sessions. This ensures everyone gets the attention that they deserve. This is why I’m joined by my trainers whenever I do classes on the road. In New Orleans, I was joined by trainers Rachel Jenkins and Lisa Tobiason.  Together, we provided these lovely ladies with their spray tanning certifications.

Teaching the tricks of the trade to students in Louisiana. They did fantastic!

 

NOLA attendee Deana Byers said that she loved the Perfect Glow Spray Tan Academy course. Deana added, “Melissa and her trainers made sure we were fully informed on all aspects of the business.  The hands-on training was more than I expected.” Deana said she’d recommend Perfect Glow Spray Tan Academy to any sunless technician. “Thank you, Perfect Glow Sunless for the great training!” she added.

Perfect Glow Spray Tan Academy: Dallas
In Dallas, I was joined by Whitney Kelly, one of my Texas Instructors. This group featured students of various skill levels.  Some attendees were beginners while others had existing spray tan/beauty businesses.  Everyone seemed thrilled with the training.  I also provided the experienced spray tanners with some basic contour skills & an extra special technique. They’ll wow their tanners with these Perfect Glow techniques!

 Susan with Joseph from Greensboro NC

Why Choose Perfect Glow Sunless Spray Tan Certification?
For starters, my trainers and I are actually spray tan techs. Who better to train you than someone who does this on a daily basis?  We understand what occurs on all ends of the business. This makes my team qualified to discuss real situations from our personal experiences.
Who Can Benefit from a Perfect Glow Sunless Certification?
Anyone and everyone who wants to earn a living offering sunless tanning services. Our program is for those who are new to sunless tanning as well veteran sunless tanning pros. It also helps anyone looking to add spray tanning to their service menu. We’ve had a mix of students at all our spray tan classes and everyone has benefited from these sessions in some way.
Facebook Groups Are Not Spray Tan Training!
Are you on 20 different Facebook groups? They are wonderful support tools, but it’s no substitute for proper spray tan training! If Facebook is all you’ve done, it’s time to consider some formal training. Don’t get left behind just trying to wing it. Time is money, and trying to learn your trade on Facebook forums won’t fatten up your bank account!
Try the Perfect Glow Spray Tan Academy
Have you been thinking about taking a spray tan training class? Or are you looking to start a spray tan business? Here are more reasons why Perfect Glow Spray Tan Academy is an excellent investment in your success.
SIGN UP FOR ONE OF OUR NEXT CLASSES https://learntoairbrushtan.com/

 

Melissa Weinberg is the creator of Perfect Glow Sunless & Melissa Weinberg Tanning & Beauty. A premium luxury line of professional spray tan solution and self-tanning products. Her products are used by countless professional salons and spas and spray tanners. She is also a South Florida spray tan expert and offers online and in person spray tan training via the Perfect Glow Spray Tan Academy.  For more course information visit http://learntoairbrushtan.com.

 

By

Why can you turn orange from a spray tan?

 

I’ve been spray tanning South Florida residents, and visitors since 2009. I get many new clients that are nervous & the number one question that they ask me is “will I turn them orange?”  Unfortunately many have had a bad experience in another salon so of course I understand why they are a little scared.

So that brings us to the most popular question (and misconception about spray tanning) Why does someone turn orange from a spray tan ?

Well it is from one of these reasons or a combination of all of them.

1) Using a salon tech or spray tanner not properly trained or being educated or confident on the products they are using . Or they choose a color way too dark for your skin tone. (Someone with Nicole Kidman skin can not be sprayed with the same color Jlo would , nor could they ever get the same results ) Many inexperienced spray tan techs will just give the client what they want without trying to explain how the process works. Especially with first time tanners. I personally start out conservative to make sure the solution works well with their skin tones, and we can always go darker the next session. 

2) A tech just blasting you with solution due to not knowing a proper gun setting & over spraying you (causing over saturation to your skin).

3) The salon is using a cheap solution to save a few bucks (I see it all the time ) & is made with with poor quality or even synthetic dha! (the active ingredient)
I created my own Perfect Glow Sunless spray tan formulas. It’s used by salons & spas worldwide & is a superior product ! The dha I use is the purest formulation available & my solutions have top shelf ingredients ! It may not be the cheapest but you get what you pay for.

4) This where the client comes in to the equation: Not using the right skincare products after they get a spray tan. This messes with body ph which can turn the tan brassy / orange even a few days after getting sprayed !

It’s important that salons get the best training available and that consumers choose a top professional and listen to the salons aftercare product recommendations.

My Melissa Weinberg Tanning & Beauty line was created by me specifically for the best at home tanning products and that will work the best with sunless tanning to give you the best post tan  & optimal results.  Remember that using cheap drugstore products result in subpar results.

 

 

Melissa Weinberg is the creator of Perfect Glow Sunless & Melissa Weinberg Tanning & Beauty. A premium luxury line of professional spray tan solution and self-tanning products. Her products are used by countless professional salons and spas and spray tanners. She is also a South Florida spray tan expert and offers online and in person spray tan training via the Perfect Glow Spray Tan Acedemy. For more course information visit http://learntoairbrushtan.com.

 

By

Tips to build a beauty portfolio

best spray tan solution

By Melissa Weinberg – Perfect Glow Sunless Inc

I am sure that you have all heard the old saying “A picture is worth 1000 words” Well that being said I am going to discuss tips on how to build a client portfolio. This blog is geared towards sunless tanning but my principles can be applied to many different industries.

Especially for spray tanning having good client pictures is crucial and will help potential clients take that step to book a session. Let’s face it, a common fear for new spray tan clients is that you are going to turn them orange. If I had a dollar for every time I get asked that question I could probably retire ( Just kidding. Well maybe I could book a luxury cruise)

So that being said beautiful pictures of your work can help alleviate that fear. I cannot stress enough that a beautiful portfolio showcasing your flawless tans will help bring in business. I always ask new clients how they heard about me. Most say from my website and that they loved the pictures I had posted (along with reviews but that topic is for another blog)

I see all sides of the spectrum. I get contacted by many new beauty professionals expressing frustration that they have difficulty getting client photos. Then I see many with tons of photos.

Spray tanning is a little different compared to a makeup or hair. Those professionals in many cases can fortunately snap a pic of the finished face or hair whereas a spray tan needs to have time to develop in order to see “true” results. Also being that many spray tan clients are in a bikini, undies or even their birthday suit at their appointment  many are shy to have their picture taken at the actual session. Even though many clients say they will send a picture once the tan has developed the fact is that life gets in the way and many forget.

So here are some helpful tips to help you build your portfolio:

Many clients think that you want a bikini pic. I always stress that I would love to see any pic and it of course does not have to be a bikini pic. Even if it is a picture of them at the dinner table I would love to see!

  • Let’s face it, if you have a busy day or night sometimes you just feel tired and worn out. When backtracking you may honestly forget the reason why your client came in for the spray tan (wedding, graduation, trip, and birthday) and you can get so busy that you forget to follow up. So to help with this, I recommend having a good old fashion pad and paper close by (or many times I make notes next to my client on my iPhone calendar at their session) When they come in I notate the occasion for them getting their spray tan ! This is so simple and makes such a big difference.
  • The next day when I plan my day, I set up a follow up task in the future to contact those client when I know they should have some pictures. I like to email them but you do what you are most comfortable with ( phone, text etc)
  • Are you fb friends? Ask them if they wouldn’t mind if you took some pictures that they are going to post on their page ( Many say yes and it takes the burden off of them for having to remember to send it to you)
  • If the tan was for an event like a wedding many clients think that you just want the professional photos. I always let them know that in the meantime it would be truly appreciated if they can send you some good ones that they took before the pro ones come in.
  • If it is a wedding or formal event ask them who the MUA and photographer is. Many photographers post the pics quick in their blog and if you have the client permission you can always contact the photographer or MUA directly asking if you can share them (Remember as a professional courtesy never remove the other professionals watermark)

Ok! So you applied these principles and now you are rocking & rolling and the pics are flowing in looking great! But….what’s those that have that filter?

When a client sends you a pic ask them not to please not use a filter! In tanning many times a filter can make the tan look orange or yellow when it really wasn’t. If they use a filter and it is altered it is not worth posting. Remember…A bad pic can do more harm than no pic in this case.

Another important element is lightning. I see many spray tan professionals use a camera or cell phone were the flash makes the tan look brassy etc. Always make sure that you are talking your pics in good lighting. If your salon has colored walls (pink for example) that can throw off the lighting. Try to have an area where you can have a neutral backdrop to help the photos look as good as possible.

When you do get the pictures in, before you post it is always a good idea to watermark them whenever possible & I can’t stress this enough!! Unfortunately I have seen many people on instagram stealing other salons work (and it has happened to me as well- totally NOT COOL btw)  For the IPhone an app that I recommend is Ezy Watermark but there are plenty of other ones as well.

So I hope these tips can help you and your portfolio continues to grow.

Happy Tanning – xo Melissa

Melissa Weinberg Tanning

 

 

 

 

 

 

 

Melissa Weinberg is the creator of Perfect Glow Sunless & Melissa Weinberg Tanning & Beauty. A premium luxury line of professional spray tan solution and self-tanning products. Her products are used by professional salons and spas all over the world. She is also a South Florida spray tan expert and offers spray tan training.

Lets connect