It will last anywhere from 5-9 days depending on how diligent you follow moisturizing, post tan instructions and properly prep. Remember a fake tan is on the outer layer of the skin, so anything you do to cause exfoliation will cause the tan to fade quicker.
It is imperative that you moisturize at least 2x a day and avoid the following:
For a longer lasting tan it is recommended to use our GlowCare system Lotion or Tan Extender . These products are free of parabens and drying alcohols. It can help extend your airbrush tan for up to 2 weeks in some cases.