Years in Business: 3 years on my own 4 years in the industry
Location: Ontario, California
What was it that made you start a sunless tanning business and how long?
What do you feel has been a big part of your success?
What is your favorite part of being a spray tanner?
My favorite part about being a spray tanner is making people feel better about themselves. Many of my clients are self conscious and they feel so much better after leaving my salon.
What is an example of a marketing tactic that you found successful to increase your business?
Yelp! I have about 80% of my clients come from Yelp and that’s just from having great pictures posted and all 5 star reviews. I have never paid any money to them. In my opinion its a waste! Use that money towards incentives for your clients who take the time to write the review for you. Also make sure you have social media platforms, I have a Facebook page and Instagram for my business and always post tons of pictures.
A tip I would suggest is even if you are a new technician or a experienced one never get to comfortable always be willing to learn more, grow, try new products or services to add to yours. Learn new techniques as this will help you to keep up with the industry and set yourself apart from other companies. The best thing for me has been joining the Perfect Glow group on Facebook and other spray tanning groups. It is so helpful to be able to make friends with other people in our industry and ask questions or get advice. I have met some incredible people over the years who have become friends that I can ask business questions to. I have learned so much from these forums and I think they are definitely a huge benefit to your business. Also if you haven’t already been properly trained I HIGHLY recommend coming to one of Melissa’s training classes! (You can come out and visit me at her upcoming California one!)
Where do you see your business a year from now? Are you looking to expand your business?
A year from now I would love to see my client base grow even more and I would love to open a full service salon one day. A one stop shop for all your beauty needs.
What is your favorite Perfect Glow Product?
What do you like to do in your free time?