Originally featured in Sun Biz Weekly !
Looking for tanning tips to help your sunless salon or mobile spray tan business? Sunless tanning solution professional Melissa Weinberg shares her knowledge with indoor tanning pros.
As your tanning magazine, we at Sun Biz Weekly prides ourselves on providing useful business-building tips for tanning salon owners and sunless techs. That said, the tanning industry’s manufacturers and distributors also have so much good information to share! We include their helpful advice in our Five Tips With series. This week, Melissa Weinberg of Perfect Glow Sunless sat down with us to share her thoughts and plenty of indoor tanning business tips.
1. What should every tanning salon owner/sunless technician should know about doing business in today’s economy?
“That there is always going to be a slow season. Budgeting is very important to get you through the slower times. Also, take time to think about your business strategy and client volume before jumping in and leasing retail space. Sometimes it can be better to start off as a mobile spray tan tech or rent a treatment room until you can get the volume of business you need to commit to a lease.”
2. What’s the easiest thing tanning professionals can do to improve their business, but many of them aren’t aware of it?
“Take time to read about and understand the spray tan solutions you use. Know the key ingredients and highlight them in your marketing strategy. Many technicians are not fully comfortable with product lines they use, but they don’t take the time to read the website or contact the manufacturer for their best recommendations. Also, a reputable company will always be able to explain how their products work and give you the best suggestions for the best results. Taking the time to go directly to the source rather than ask other techs that use different techniques will save you time and help you in your business by understanding the best use for the products.”
3. What is the one marketing strategy you would like to see every tanning pro use to promote their business?
“Taking the time to build a portfolio of your work. This is especially true with spray tanning, where people are afraid of turning orange. A portfolio showcasing your work is a huge marketing tool that puts the potential customer at ease. And don’t just use any pictures. When you post a picture, always make sure that the lighting is good and there are no Instagram filters altering the color of their tans. When in doubt, leave it out!”
4. What is the most important thing that new tanning salon owners/sunless techs entering this industry need to know?
“That proper education is crucial. Although Facebook groups provide good support, it should never take the place of proper training. Whether it be hands-on or online training from a well- rated company, investing in your skills is more important than spending money on the most expensive equipment and solutions. Use that money to train properly so you have the skills to succeed in your new business. The other stuff doesn’t matter if you are not using the best technique to tan your clients. Also, new spray tan techs have a tendency to join every spray tan forum on Facebook. Some are in five or more groups in many cases. Doing this can easily overwhelm you and provide you with conflicting information from others that are new spray tanners themselves.”
5. In business and in life, it’s easy to feel discouraged by occasional setbacks. What motivational advice do have for indoor tanning professionals who are slugging it out in the current marketplace?
“Stop worrying about what your competition is doing. I know it sounds cliché, but the more time you focus on what others are doing, the more it takes time away from building your own brand and focusing on your clientele. Setbacks are the nature of any business; when you have a bad day, it’s okay to disconnect and take time for yourself.”
THANK YOU, MELISSA WEINBERG!
Sun Biz Weekly thanks Melissa Weinberg for taking time out of her busy schedule to answer these questions. Melissa is the owner of Perfect Glow Sunless and Melissa Weinberg Tanning and Beauty products. She is a maker of spray tan solutions and a variety of pre- and post-care products. Melissa also helps spray tan technicians and tanning salon owners with her Perfect Glow Sunless Spray Tan Academy. We’re certain that her answers here will benefit spray tan techs and tanning salon owners everywhere.